A JOURNALISM alumna has been recognized as one of the best presenters in an international conference for media studies in Malaysia.
Anne Jeanette Priela won the award for delivering her master’s thesis, “Engaging the Unengaged: Drivers of Gcash Adoption and Continuance Intention Among Unbanked Consumers in the Philippines” in the Southeast Asian Media Studies Association Conference on March 1 at Sunway University, Malaysia.
Priela finished her bachelor’s degree in journalism in 2012 and her master’s degree in marketing communication cum laude in 2023, both at UST.
A facilitator of the University’s National Service Training Program, she teaches courses under the Civic Welfare Training Service.
Only two outstanding media research presenters among 90 participants received the award. The other one was conferred to University of the Philippines Diliman faculty member Kate Ashlyn Dayag-Nonay for her paper, “Filipino Grandparents Representation and Intergenerational Relationships in Children’s Storybooks.”
Established in 2017, Southeast Asian Media Studies Association Conference reviews presented studies through a panel of international experts and recognizes quality academic papers on Southeast Asian countries’ mass media culture and practices.
Carrying the theme “Interrogations of Media Sustainability, Development, and Power in ASEAN,” the event ran from Feb. 29 to March 2. F
