The Big Bad Wolf book sale: Mission before profit
TO CHANGE the world one book at a time—that is the mission of the Big Bad Wolf (BBW) book sale, the largest and arguably cheapest book fair in the world today.
Named after a popular children’s book character, BBW was established by Andrew Yap and Jacqueline Ng in Malaysia. It has been gaining excellent public response ever since, and rightfully so, after selling millions of books for low prices in different countries like Taiwan, Thailand, and the Philippines.
The first time the sale hit the metro was in 2018, when about two million books were sold to thousands of Filipino book lovers.
This year, the same amount of books were up for grabs at the World Trade Center in Pasay City from Feb. 22 to Mar. 4. The book sale was once again open 24 hours a day and free of admission fees....