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Tag: Philippine Communications Society

Voters warned against ‘illusion of grandness,’ manufactured popularity in social media

Voters warned against ‘illusion of grandness,’ manufactured popularity in social media

News
VOTERS SHOULD be critical of what they see on social networking sites, especially during the campaign season, as their political decisions may be shaped by artificial popularity created by online content, data researchers said. Jon Benedik Bunquin, a mass communication professor at the University of the Philippines, said political decisions may be influenced by algorithmically-curated feeds that technology companies can control. “The mechanism within the space and the kinds of realities that are formed within the platform help us decide who to vote for,” Bunquin said during the e-Leksiyon: Taming Tech Titans forum last March 9. “It can provide the illusion of grandness, can manufacture popularity, can manufacture all of these messages that can influence our decision come elect...
Experts to discuss truth in political PR, advertising in PCS webinar

Experts to discuss truth in political PR, advertising in PCS webinar

AB Events, Inside AB
by KAREN RENEE S. NOGOY THE PHILIPPINES Communication Society (PCS) will hold a forum tackling the truth in political public relations (PR) and advertising on Wednesday, Nov. 10. “Truth Well Told: Political PR and Advertising” aims to highlight the role of PR and advertising in delivering the truth amid the spread of misleading information ahead of the campaign period, PCS director and chairman of the National Forum on Communication Democracy Dante Velasco said. “Even before election campaigning has begun, the matter of delivering true, honest, and accurate profiles on candidates and on their plans has become crucial. That’s because – this early – there have been a great number of dishonest, fraudulent, exaggerated, misleading, and even offensive messages that have characteriz...