public relations

Journalism-PR alliance seen to combat disinformation

Journalism-PR alliance seen to combat disinformation

AN ALLIANCE between journalists and public relations (PR) practitioners could combat disinformation in social media, a veteran journalist and educator said. UST journalism professor and former ABS-CBN News Channel anchor Christian Esguerra said a collaboration between “honest-to-goodness” practitioners would help address the issue. “I am allergic to political PR because I know…
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Punish peddlers of disinformation, voters told

Punish peddlers of disinformation, voters told

VOTERS SHOULD “punish” campaign teams that spread false information during the election period, a public relations expert said. Alan German, president of the Agents International Public Relations, said political campaigns become “clumsy” and “amateurish” if they are run based on “disingenuity.” “The best way to police the PR (public relations)…
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