Friday, January 18

Tag: Whang-Od

Commodifying Culture for Survival

Commodifying Culture for Survival

Perspectives
OCTOBER OF the previous year, a photo of 90-year-old Apo Whang-Od Oggay sleeping at a press conference in the recent Manila FAME trade show circulated online. Many netizens were outraged and expressed their concern towards the Kalinga tattoo artist. The Center for International Trade Expositions and Mission (CITEM) invited Whang-Od for the 66th Manila FAME with the primary purpose of showing Philippine art in its most uninfluenced form, and to promote Whang-Od’s nomination in Gawad ng Manililikha ng Bayan. Netizens, however, were quick to associate the words “exploitation” and “cultural appropriation” after viewing the viral photo of Whang-Od. These words of assumption and contempt have opened the discussion of power dynamics behind culture and tradition. Cultural appropriation seems to