F Files: How vital is a country’s branding to its tourism industry?

The Department of Tourism faced a controversy recently over its ‘Love the Philippines’ campaign.
Why is the tourism slogan such a big deal?
The Flame explains the importance of a national tourism branding in the latest episode of F Files.
Director: Joss Gabriel Oliveros
Researchers: Pauline Nicole Bautista, Marianne Ysabella Pante
Video Editor: Katrina April Ginete

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