Abugan wants to open content production for non-media studies

Art by Janssen Judd Romero/ THE FLAME
FOLLOWING HER departure from the Tiger Media Network (TMN), Asst. Prof. Faye Abugan is seeking collaboration with other disciplines in content production to amplify the University’s broadcasting initiatives.

Citing plans to leverage campus facilities, Abugan said such a development would allow Artlets students, including those from non-media studies courses, to air their own content on UST Tiger TV.

“I’m planning to talk to dean (Prof. Melanie Turingan) about it—on how [we will] go about establishing a content hub for AB (Faculty of Arts and Letter),” Abugan told The Flame.

“But I’m encouraging my classes both for journalism and communication to collaborate with other AB [programs] so they can broadcast their own content,” she added.

Abugan recently concluded her stint at the University’s official broadcasting arm this academic year. Before serving as its business manager for one term, she was the assistant director of the Communications Bureau from 2018 to 2024.

The broadcast veteran also teaches communication and journalism courses.

Asked if she had plans outside of UST, the broadcast veteran said her goal was to focus on delivering classes and promote the discipline within the faculty.

Partnerships with TMN, however, would still happen to ensure the inclusivity of other Artlets programs, she said.

“Most of the content right now on Tiger TV, they are all produced by TMN volunteers but it’s also an avenue for the academic programs to also air their own contents. That’s the goal right now to strengthen the initiatives of the Faculty of Arts and Letters. So hopefully we can also produce content for the other programs, like Asian Studies.”

Abugan will also teach a new subject, Audio-visual Production Principles, in the Journalism program next academic year.

“This is the broadcasting course that they will take before they will do broadcast journalism. And the plan is (to offer it) for Journalism first,” she said.

“Hopefully we can do a block time arrangement [at] the Communications Bureau with Tiger TV where we create content, which is [for] AB.”

The Journalism program has a Broadcast Journalism subject in its curriculum, which is taken by seniors during the first term. The Communication program, meanwhile, offers Broadcasting Principles and Television Production subjects to its students.

Under Abugan’s helm, TMN won multiple awards, including five plums in the 85th Intercollegiate Broadcasting System (IBS) College Media Conference this March.

In 2023, Abugan was recognized as the Best College Television Adviser in the IBS Len Mailloux Management Awards.

Before her management stint at TMN, Abugan was an executive producer of various television programs on TV5  from 1994 to 2016. F

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