
Virality as a means to get even
ALL'S WELL that ends well, but sometimes, it goes viral.
The power of social media has changed the way we do things—from connecting with the people we love to the way we do work and everything else in between.
With what looks like just mish-mashed interactions online gave rise to what it means to go “viral,” and as author Karine Nahon puts it, “In this new information ecosystem, an individual can share information that can flash across our digitally-supported social networks with a speed and reach never before available to a vast majority of people.”
As such, given this emergent phenomenon at our disposal, we have seen one too many instances in which going viral has been used not just to entertain, but also to shed light on issues that matter (or not).
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